Visual Merchandising


This workshop provides participants with an overview of the visual merchandising job. After a brief introduction on fashion design (theme, mood board, color range, sectors, fabric choice, collection plan), students will learn about: the cycle of a fashion collection in relation to the brand; the brand’s seasonal performance requirements; a retail store’s set up; the collection coordination rules; and the visual merchandising rules to the fashion brand.

Lecturer Biography
Ghada Kazan received her Diploma in Fashion Design from ESMOD Paris in 1983. She then started her career as the Manager & Visual Merchandising at MEXX for more than 10 years. In 2006, Ghada Kazan decided to join the academic world and became Fashion Design Coordinator and Teacher for third year at ESMOD Beirut. She is also the stylist consultant of many programs and for many celebrities at MBC channel such as Arab idol, X factor, Project Runway and Arab’s Got Talent. More recently, Ghada Kazan started giving workshops on Visual Merchandising and Styling & Consulting at ESMOD Beirut.